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What can boost enthusiasm, help you be young at heart and get noticed? The color YELLOW of course!

HUMMER and the Color Yellow

Yellow is the color of light. Yellow is the color of radiant sunshine, joy happiness and optimism, of enlightenment and creativity, sunshine and spring and conveys youthful fresh energy.

Yellow is the most luminous of all the colors of the spectrum. It’s the color that captures our attention more than any other color. Uplifting and compelling, it is also associated with success.

In some cultures, yellow represents courage, happiness and good fortune. Yellow stimulates the left side of the brain, helping with clear thinking and quick decision making. Yellow grabs attention because the eye sees yellow first.

The color gives new ideas. The yellow color helps us find new ways of doing things. It is a practical thinker and not a dreamer. Yellow is the best color to boost enthusiasm in your life. The color yellow is the scientist, who constantly analyze things and look methodically on both sides of a case, before making a decision. Yellow is also the entertainer and a comedian.

When you buy a car in the color yellow such as the HUMMER SUV, you are young at heart and in a good mood. A person who chooses Yellow really knows that they’re going to be noticed and they usually have a great sense of humor. The original HUMMER fragrance carton and cap is yellow. Coincidence? We don't think so!